{"id":13331,"date":"2022-07-19T09:03:17","date_gmt":"2022-07-19T09:03:17","guid":{"rendered":"https:\/\/limakthermal.com\/limak-yalova-marketing-strategies\/"},"modified":"2023-12-26T19:22:31","modified_gmt":"2023-12-26T19:22:31","slug":"limak-yalova-marketing-strategies","status":"publish","type":"post","link":"https:\/\/limakthermal.com\/en\/limak-yalova-marketing-strategies\/","title":{"rendered":"Limak Yalova Marketing Strategies"},"content":{"rendered":"

In addition to awareness, image, quality value, sustainability and loyalty programs, you also mentioned the importance of target audience identification in building brand equity. In this sense, could you tell us about Limak Yalova Marketing Strategies? Kaan Ka\u015fif Kavalo\u011flu<\/strong><\/p>\n

Kaan Ka\u015fif Kavalo\u011flu (Limak Hotels-<\/a><\/strong> CEO) | The historical hotel, whose first guest was Mustafa Kemal Atat\u00fcrk, has been reconstructed by the Limak Tourism Group in accordance with the original and has been taken into service in August 2010. All our rooms have private bathtubs with thermal water. Our room numbers consist of the years from Atat\u00fcrk’s birth (1881) to his death (1938). There is a total of 1,000 m2 spa area including indoor and outdoor thermal pool, sauna, steam room, fitness center and Turkish baths.<\/p>\n

Before the opening, we, as Limak Hotels, used the strong data we have, especially from Istanbul, Kocaeli and Bursa provinces, and established one-to-one contact with the guests who have preferred our hotels and explained“Limak Thermal<\/a>“, which has a very special place within Limak Hotels.<\/p>\n

Kaan Ka\u015fif Kavalo\u011flu;<\/strong> “
\nLimak Yalova<\/strong>
\n<\/a>“, we brought a different perspective to Yalova’s thermal tourism. When you think of a thermal hotel, you think of a facility visited to find health and healing; but we have transformed this understanding into pleasure with thermal water resources that have ranked first in the world. In our hotel, where our guests primarily want to spend a few pleasant days, we bring our guests together with warm hospitality and excellent service as well as health, as in our motto.<\/p>\n

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At the point of marketing “
\nLimak Yalova<\/strong>
\n<\/a>“We do soft marketing and use our strong relationships with our partners from our southern hotels as a driving force in the marketing of our thermal hotel. The dominant markets in Yalova’s Termal district are: the domestic market and the Middle East market. We also contribute to the promotion of Yalova in the fairs, roadshows and workshops attended by our Antalya marketing team in the CIS and European countries. Our Yalova and Istanbul teams also participate in tourism fairs in Saudi Arabia, the United Arab Emirates and Kuwait in the Middle East every year. We contribute to the marketing of both Yalova destination and our other hotels.<\/p>\n

In hotels with shorter overnight stays, the importance of direct marketing is much higher. At this point, we have analyzed the expectations, demands and preferences of our guests and developed unique marketing techniques. As a result of our efforts, we have reached 60% in the ratio of direct bookings to total bookings.<\/p>\n

Limak Yalova Direct and Digital Marketing Activities;<\/strong><\/h2>\n